Client: Strategy Creative
Contact: Chris Flack
Brief: Spectrum Print for a number of years were the print sponsor for TEDx Christchurch and this saw us team up with our friends at Strategy Creative (the lead agency.) The theme for 2017 was “Unplug. Reconnect.” The idea was simple: when we cut out all the noise of the digital world we live in, we get closer to the true essence of what TED is all about — ideas worth spreading from people to people. To represent the theme, Strategy drew inspiration from the unplugged music scene to create a newspaper programme which worked more like a series of lo-fi band posters rather than a traditional glossy publication. Each poster contained a bold phrase relating to the event, and these were cleverly crafted to be mashed together across the centrefold. As a result, TED’s tagline of “ideas worth spreading” became “ideas worth stealing” in the programme’s folded form, and “we are a tribe” became “we are a cult.”
Stock: 80gsm Advance Laser Offset SRA2
Print Production: A2 CD 74 (10 Col) Perfector
